Registration is open · AI Marketing and Filmmaking
Formativelabz IncA CANADIAN INSTITUTE
FORMING THE BEST NEXT YOU
Camera and lighting equipment in a production studio; illustrative stock photograph, not Formativelabz people or facilities

FORMATIVELABZ INC

Marketing and creative practice

AI Marketing and Filmmaking

Registration is open · CAD 299 online · CAD 399 hybrid

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The CPD Group Approved Provider #786002

Formativelabz Inc (earlier known as Formativelabz Learning & Research Academy). Explore our provider reference and ask about your chosen course.

Check the provider reference on the CPD Register

About the program

Six modules, 24 hours, no code. Learners work on one real business throughout the course and build a marketing portfolio, an AI team and a 45-second brand film.

Your learning journey

  1. 01Meet Your AI Team
  2. 02AI Does Your SEO
  3. 03The Content Studio
  4. 04Direct a Film Without a Camera
  5. 05Finish It Like a Studio
  6. 06Put Your AI Team to Work

Who is this program designed for?

  • Marketers
  • Small-business owners
  • Content creators
  • Students and career changers

What you will build

  • Six portfolio projects
  • Six AI teammates
  • A capstone campaign pitch
  • A Project Experience Certificate for the six portfolio projects you build.
  • A free internship built into the program.

Beginner-friendly and no-code. Bring a laptop or phone. Finish with a five-minute client-style campaign pitch bringing together your film, ad variants, landing page, working automation and results dashboard.

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Learning path

Module01

Meet Your AI Team

Brief AI with a role, context, examples and constraints. Build a brand knowledge file and practise judgment, fact-checking and privacy.

Project: Brand Brain: a brand voice guide, three customer personas and a campaign brief.

Module02

AI Does Your SEO

Build a topic map, audit page titles and internal links, structure answer-first content and track how AI describes a brand.

Project: AI Visibility Audit: a gap map, topic map and answer-first page.

Module03

The Content Studio

Edit AI drafts for brand voice, plan visuals and repurpose one idea into a month of content.

Project: 30-Day Content Engine: a content calendar and ten finished pieces.

Module04

Direct a Film Without a Camera

Write a script, plan shots, develop a character reference sheet and create a storyboard for a 45-second film.

Project: Film Bible and First Shots: a script, character sheet, storyboard and raw shots.

Module05

Finish It Like a Studio

Plan voice, sound, pacing, captions and ad variants. Check consent, likeness, disclosure and copyright.

Project: The 45-Second Film: a film, three ad variants and a second-language version.

Module06

Put Your AI Team to Work

Plan the funnel, channels, budget and launch calendar. Build consent into messaging and review campaign results.

Project: Campaign in a Box: a launch plan and client-style pitch.

A campaign project for a Calgary business

Choose one business offer and one customer group. In the course, you work through a brand voice guide, three customer personas, content planning and a short brand film. A local service business is one possible practice context; it is not a claim that the course has produced customer sales.

Can I use my own business?

You can use a business you know as your learning context. Keep private customer details out of exercises and check any material before you publish it.

Is there a Calgary classroom or hybrid start date?

Confirm the actual format, location if applicable, schedule and access with our team before enrollment. No local class or start date is promised on this page.

Your questions, answered

Who is this course for?

Marketers, small-business owners, content creators, students and career changers.

How much does it cost?

CAD 299 for the self-paced online course, CAD 399 for the hybrid faculty-run course. Fees may vary for international students outside Canada.

How long is the course?

The current outline lists six modules and 24 learning hours. Final schedule, access period and verified learning hours will be confirmed before enrollment.

What will I work on?

A marketing portfolio, an AI team and a 45-second brand film.

Can I register now?

Yes. Registration is open. Register now and we confirm your place, fee, start date and access directly.

What happens after I register?

Register now, then the course owner confirms your seat, start date and payment directly with you. The online course is self-paced; the hybrid course runs with faculty over 4 to 6 weeks.

Enrollment and program information

Registration is open

We reply within 1 business day with your start date and payment details.

Self-paced: start within 24 hours of payment. Hybrid: next cohort confirmed on registration.

Registration is open. Choose Register now; we confirm your place, fee, start date and access directly. Your registration is reviewed by our team before payment.

Register now

Program fees

CAD 299 online (self-paced). CAD 399 hybrid (faculty-run).

Fees may vary for international students outside Canada.

Intended participants

  • Marketers
  • Small-business owners
  • Content creators
  • Students and career changers