♦ Understand the Role of AI in Digital Marketing:
Learn foundational AI and machine
learning principles, focusing on their applications and ethical implications in digital
marketing.

♦ Analyze Ethical AI Trends in Marketing:
Assess current and emerging AI trends
in digital marketing, ensuring alignment with privacy laws like PIPEDA and ethical
marketing practices.

♦ Understand Canadian Regulatory and Safety Needs on AI:
Explore AI applications
in digital marketing that align with Canadian government requirements for privacy,
data security, and responsible innovation, ensuring public trust and safety.

♦ Master Ethical Data Collection and Decision-Making:
Learn techniques for collecting, managing, and analyzing data responsibly, and apply AI tools to make data-driven
marketing decisions while adhering to ethical and regulatory standards.

♦ Understand AI Concepts and Applications in Digital Marketing:
Gain knowledge of AI and machine learning principles, key AI technologies, and their application in
digital marketing strategies. understand Canadian laws such as PIPEDA (Personal
Information Protection and Electronic Documents Act) and the Digital Charter
Implementation Act, ensuring ethical and legal compliance in AI use.

♦ Utilize Data-Driven Marketing Strategies:
Master techniques for collecting, analyzing, and segmenting customer data to create personalized marketing campaigns using
AI tools, while ensuring adherence to Canadian privacy regulations. Learn to optimize
marketing campaigns with AI-powered predictive analytics and A/B testing.

♦ Enhance Customer Engagement with AI in Digital Marketing:
Apply AI to personalize digital marketing, automate customer interactions with chatbots and virtual
assistants, and use AI for email marketing and social media engagement. Ensure all
strategies are compliant with Canadian data protection laws, providing secure and
ethical customer engagement.

♦ Analyze Emerging AI Trends in Digital Marketing:
Explore advancements in AI
technologies such as Natural Language Processing (NLP) and augmented/virtual reality (AR/VR) in digital marketing and integrate them into existing platforms. Develop
long-term AI-driven marketing strategies that comply with Canadian AI laws and
anticipate changes in consumer behavior and market trends.

Module 1: INTRODUCTION TO AI IN DIGITAL MARKETING

Module 2: DATA-DRIVEN DECISION MAKING

Module 3: PERSONALIZATION AND CUSTOMER ENGAGEMENT

Module 4: FUTURE TRENDS AND INNOVATIONS

Here’s a sample of the certificate you’ll receive after successfully completing the course.