♦ Understand AI Concepts and Applications in Digital Marketing:
Gain knowledge of AI and machine learning principles, key AI technologies, and their application in
digital marketing strategies. understand Canadian laws such as PIPEDA (Personal
Information Protection and Electronic Documents Act) and the Digital Charter
Implementation Act, ensuring ethical and legal compliance in AI use.

♦ Utilize Data-Driven Marketing Strategies:
Master techniques for collecting, analyzing, and segmenting customer data to create personalized marketing campaigns using
AI tools, while ensuring adherence to Canadian privacy regulations. Learn to optimize
marketing campaigns with AI-powered predictive analytics and A/B testing.

♦ Enhance Customer Engagement with AI in Digital Marketing:
Apply AI to personalize digital marketing, automate customer interactions with chatbots and virtual
assistants, and use AI for email marketing and social media engagement. Ensure all
strategies are compliant with Canadian data protection laws, providing secure and
ethical customer engagement.

♦ Analyze Emerging AI Trends in Digital Marketing:
Explore advancements in AI
technologies such as Natural Language Processing (NLP) and augmented/virtual reality (AR/VR) in digital marketing and integrate them into existing platforms. Develop
long-term AI-driven marketing strategies that comply with Canadian AI laws and
anticipate changes in consumer behavior and market trends.

Module 1: INTRODUCTION TO AI IN DIGITAL MARKETING

Module 2: DATA-DRIVEN DECISION MAKING

Module 3: PERSONALIZATION AND CUSTOMER ENGAGEMENT

Module 4: FUTURE TRENDS AND INNOVATIONS

Here’s a sample of the certificate you’ll receive after successfully completing the course.

Krishna Kumar

Workshops designed and delivered by Krishna Kumar, CEO of GreenPepper + AI along with AI researchers and experts.

• CEO of GreenPepper + AI - Over 18 years of experience driving innovation, talent acquisition, and digital transformation.
• Career Builder - Placed 3,000+ professionals in 200+ companies, focusing on tech roles.
• Digital Innovator - Led 150+ transformative projects enhancing business operations and user experiences.
• Generative AI Advocate - Conducted 50+ workshops for 2,000+ leaders across diverse sectors.
• Academic Collaborator - Partnered with IITs, IIMs, and others to advance Generative AI and leadership.
• Author and Speaker - Wrote Between Genes and Memes and Learning Revolution, sharing insights on platforms like Money Control.
• Life-long Learner - MBA in International Finance, 45+ MOOCs, and initiatives like The Great Indian Footprint expedition.

Vinita Silaparasetty

Chief Data Scientist | Generative AI Expert | Coursera Instructor | Author | Speaker |

Google Developer Expert in Machine Learning | Google Women Techmakers Ambassador